Arslan Mehdi

I'm the Co-Founder and CTO of PubThrive, I lead the development of cutting-edge solutions that empower digital publishers to maximize their revenue and operational efficiency. With deep expertise in Google Ad Manager 360, I serve as a trusted partner to publishers, optimizing monetization strategies, streamlining ad operations, and driving consistent performance improvements. My background spans programmatic advertising, yield optimization, and the creation of scalable, tech-driven ad infrastructures tailored to both web and mobile platforms. In parallel with my role at Pubthrive, I continue to contribute as a specialist in Google Ad Manager, where I focus on enhancing ad performance, delivering innovative monetization strategies, and aligning ad technology with publishers’ growth objectives. I am passionate about merging technical innovation with strategic vision to fuel success across the digital publishing ecosystem.